Brand Management Term Paper Example | Topics and Well Written Essays - 1500 words

Brand Management - Term Paper Example Brand orientation refers to the case where a company or business organization formulates its marketing strategies based on brands. It is a company’s inclination towards the dealing with different brands as a marketing strategy (Urde 1). Brand Management: Definition and Related Concepts Brand management This refers to the analyses of all factors and aspects related to a brand and then coming up with a strategic plan to have a uniformly distributed brand. It involves the use of marketing strategies in ensuring that the users of a particular product do not shift their interest from the brand in question. Brand awareness This refers to the ability of the consumers of a particular product to identify and classify the product among other competing products and associate it with the manufacturer (Urde 10). It enables the consumer to know what the brand has that can make it more preferable to the others. It is important for the management to ensure that awareness is carried out concerning the company’s product since no customer will buy a product he does not understand. Brand valuation This is the establishment of the financial value of a brand. Brand valuation has important applications both in strategic brand management and in financial transaction. In the former case, brand valuation ‘focuses mainly on internal audiences by providing tools and processes to manage and increase the economic value of brands’ (Brand Valuation 10).